Family enjoying a boat ride on Canyon Lake — sparkling turquoise water, limestone cliffs, green hills, and a sailboat under a bright blue sky
For Sellers

Selling Your Hill Country Home

Honest pricing, local expertise, and a clear strategy to help you sell with confidence — whether your home is on Canyon Lake, in Wimberley, New Braunfels, or anywhere in the Hill Country.

01
What Sellers Worry About

"How much is my home really worth?"

Couple reviewing home valuation documents with a real estate agent at a bright Hill Country home

Many sellers are overwhelmed by conflicting information from online valuation sites. They don't know whether to trust Zillow, a neighbor's opinion, or another agent's estimate.

I provide realistic pricing based on local market knowledge, current inventory, buyer demand, and 40+ years of experience in the Central Texas market. My mortgage banking background means I understand how appraisals work, what lenders look for, and how to position your property to attract qualified buyers.

Why Pricing Matters

Overpricing leads to stale listings, price reductions, and buyer skepticism. Underpricing leaves money on the table. The right price — supported by real market data and local expertise — generates interest, competition, and stronger offers.

What I Bring to the Table

  • 40+ years of local market experience
  • Mortgage banking background for accurate valuation
  • Proven negotiation skills for every market condition
  • Marketing expertise from Betty's national development experience
  • Transaction management from contract to close

Professional headshot of Steve Giannone, Central Texas real estate agent with Berkshire Hathaway HomeServices
From Steve
"My clients come to me when they need clarity, confidence, and an experienced advocate to help them make one of the most important financial decisions of their lives."

With over 40 years in the Central Texas market and a mortgage banking background, I help sellers price accurately, market effectively, and negotiate from a position of strength.

Whether you're selling a lake home on Canyon Lake, a ranch property in Wimberley, or a family home in New Braunfels, I bring the local knowledge and experience to get it done right.


02
Avoiding Common Mistakes

Where Sellers Get Stuck

Sailboat gliding across sparkling turquoise Canyon Lake water on a bright sunny day — limestone cliffs, green hills, and blue sky

Selling a Hill Country home — especially a unique property on Canyon Lake, a ranch in Wimberley, or a custom home — requires a different approach than a standard suburban listing.

From pricing strategy and pre-listing preparation to marketing and negotiation, here are the most common mistakes sellers make — and how to avoid them.

Overpricing Based on Emotion

Your home is worth what a qualified buyer will pay — not what you need to cover your next purchase. Accurate pricing from day one is critical.

Relying on Online Estimates

Zillow, Redfin, and other automated tools use algorithms that don't account for your home's unique features, condition, or the nuances of the local market.

Skipping Pre-Listing Preparation

Small investments in preparation — repairs, staging, photography — can significantly impact buyer perception and final sale price.

Not Understanding the Buyer's Perspective

Successful selling means understanding what today's buyers are looking for, what turns them off, and how to position your property competitively.

Choosing an Agent on Price Alone

The highest suggested list price isn't always the best strategy. You want an agent who tells you the truth, not one who tells you what you want to hear.

Waiting Too Long to Act

Market conditions change. If you're considering selling, a conversation about timing and strategy costs nothing and can save you thousands.


03
Hill Country Properties

Selling a Unique Property Takes a Different Approach

Sailboat gliding across sparkling turquoise Canyon Lake water on a bright sunny day — limestone cliffs, green hills, and blue sky

Lakefront Homes

Waterfront properties on Canyon Lake require specialized marketing that highlights water access, views, shoreline features, and the lifestyle — not just the square footage.

A kayaker paddling across the crystal-clear turquoise water of Canyon Lake on a bright sunny day — limestone cliffs and green hills

Acreage & Rural Properties

Hill Country acreage, septic systems, wells, and rural features need to be presented to the right buyer pool. I know where to find them.

Crystal clear Hill Country swimming hole with turquoise water, limestone rocks, and a family enjoying the water on a bright summer day

Custom & Luxury Homes

Higher-value properties require a different buyer audience, more refined marketing, and patience to find the right match — not a price reduction every 30 days.

Family enjoying a picnic by the Guadalupe River near Canyon Lake — clear blue water, limestone rocks, cypress trees, and green hills

What Is Your Home Really Worth?

Get an honest, data-backed answer from someone who knows the local market inside and out.